There was no honest playbook for building in Africa. So we wrote one.
There was no honest playbook for building in Africa. So we wrote one.
Rules
One page. If it runs over, cut. Do not shrink the type.
Numbers over adjectives. Every claim that can carry a figure carries one.
Send it as a PDF named after your company.
Logo or wordmark, optional
Website · Founded [year] · [City, Country]
[Name], [email], [phone]
Filled in fictional example
AgriSure
Describe the challenge you solve. Make it specific and local.
01The problem
What you built, and how it solves the problem. Keep it short and focused.
02The solution
Who pays you, how much, and how often. Name any pricing tiers or key partnerships.
03Business model
What you have achieved so far. Numbers, not adjectives.
04Traction
How big the market is, and how fast it is growing.
05Market opportunity
What makes your solution unique or difficult to copy.
06Competitive edge
Founders and key people. One line each: role, then the experience that matters for this company.
07Team
How much you are raising, what it pays for, and what stage you are at.
08The ask
One person, one email, one phone number, one LinkedIn.
09Contact
