There was no honest playbook for building in Africa. So we wrote one.
There was no honest playbook for building in Africa. So we wrote one.
This Privacy Policy was last updated on September 17, 2026 and applies to everyone whose personal data we process through our website.
Our website, https://withpace.org (hereinafter: “the website”), is operated by Pan African Center for Entrepreneurship (hereinafter: “we” or “us”). In this Privacy Policy we explain what personal data we collect through the website, what we do with it, and what rights you have.
In our processing we comply with the requirements of the General Data Protection Regulation (GDPR). This means that we:
We do not sell your personal data, and we do not use it to make automated decisions about you.
We collect or receive personal data for the purposes below.
When you contact us by email, we use the following data:
Basis: legitimate interest, and steps taken at your request before entering into a contract.
Retention period: 24 months after our last contact. If we work together, we keep the data for the duration of the engagement and 7 years afterwards for accounting purposes.
When you buy Markets Don’t Lie, our payment provider Stripe collects your payment details. We do not see or store your full card number. We receive the following data:
Basis: performance of a contract. We use the role you select on the basis of legitimate interest, to understand who reads the book.
Retention period: 7 years, as required by Dutch tax law.
After your purchase, SendOwl sends you a download link by email. We also use your email address to send you the chapters we release later and the finished edition. Each copy you download is marked with your name and email address, to discourage unauthorised sharing.
Basis: performance of a contract. We mark each copy on the basis of legitimate interest, to protect our work.
Retention period: for as long as we publish the book, and after that for the period in 2.2.
Your purchase includes an invite to our readers’ community on WhatsApp. Joining is your choice. If you join, the community admins can see your phone number and profile name, and depending on the group, other members may too.
Basis: performance of a contract.
Retention period: until you leave the community. You can leave at any time. WhatsApp processes your data under its own privacy policy.
If you accept statistics cookies, we collect data about how you use the website. Google Analytics records the pages you visit, how you arrived, and your browser and device type. Hotjar records how you move through pages, such as clicks and scrolling, to help us find what isn’t working.
Basis: consent.
Retention period: 14 months for Google Analytics; 12 months for Hotjar.
If you accept marketing cookies, we use two services. LinkedIn collects data about your visit so that we can measure the reach of our campaigns, and may use this data under its own privacy policy. Leadfeeder uses your IP address to identify the company or organisation you are visiting from, so that we know which organisations are interested in our work.
Basis: consent.
Retention period: as set out in our Cookie Policy.
When you visit the website, our hosting provider records basic technical data, such as your IP address and browser type, to keep the website secure and working. We also keep a record of the cookie choices you make.
Basis: legitimate interest for security; legal obligation for the record of your cookie choices.
Retention period: up to 30 days for technical logs; 12 months for cookie consent records.
We keep financial records of purchases and engagements.
Basis: legal obligation.
Retention period: 7 years, as required by Dutch tax law.
We share personal data only with parties that we need in order to run the website and our work, and only to the extent necessary:
Parties that process data on our behalf do so under a data processing agreement. We do not share your data with any other party unless the law requires us to.
Some of the parties in section 3 are located outside the European Economic Area. For parties in the United States, the transfer is covered by the EU-US Data Privacy Framework or by standard contractual clauses approved by the European Commission. For parties in the United Kingdom, the transfer is covered by the European Commission’s adequacy decision for the United Kingdom. Details are available on request.
Our website uses cookies. Functional cookies are placed without your consent because the website needs them to work. Statistics and marketing cookies are placed only with your consent. Content from other websites, such as YouTube videos, is loaded only after you allow it.
For a full list of the cookies we use, their purpose and their expiration, and to change your consent settings, please see our Cookie Policy.
We disclose personal data if the law, a court order, or a supervisory authority requires us to, or where necessary to protect our rights or the safety of others. In such cases we disclose only what is required.
We take appropriate technical and organisational measures to protect your personal data against loss and unauthorised access. Access is limited to the people who need it, accounts are protected with strong passwords and two-factor authentication, and data is sent over encrypted connections.
This Privacy Policy does not apply to third-party websites linked from our website, including the platforms mentioned above. We are not responsible for how those parties handle your personal data. Please read their privacy statements.
We may change this Privacy Policy when our practices change. The date at the top of this page shows when it was last updated. If a change is significant and we hold your email address, we will inform you directly.
You have the following rights with respect to your personal data:
To exercise these rights, please contact us using the details in section 13. We will respond within 30 days, free of charge. We may ask you to confirm your identity before we act on your request.
If you are not satisfied with how we handle your personal data, please let us know first.
Our website is not intended for anyone under the age of 16, and we do not knowingly collect personal data from children. If you believe we have done so, please contact us and we will delete it.
For questions and/or comments about this Privacy Policy, please contact us using the following details:
Pan African Center for Entrepreneurship
Korte Bogaardstraat 8, 2011 WT Haarlem
Netherlands
Website: https://withpace.org
Email: hello@withpace.org
