There was no honest playbook for building in Africa. So we wrote one.

We know a capable founder when we see one.

Many of the best are building where capital never looks: the wrong city, the wrong market, outside every portfolio. We find them, and we build with them until the money has no choice but to see it.

The playbook is eight years of that work, written down. And you can pre-order it right now!

Our mission

Africa is short of capital that can see the builders.

Our mission is to close that gap: to find the founders others miss and make their business speak louder.

Worked with

Three activities, one body of knowledge.

01

We build with founders

The craft is developed the only way it can be: alongside the people building, in real companies, against real markets.

02

We strengthen the ecosystem

Accelerators, investors, and institutions carry the work further than any single company. We help them do it better.

03

We open what we learn

What proves itself is written down and given away: methods, tools, and the honest record of what did not work.

The continent is not short of talent or effort. It is short of capital that can see it.

The work, in companies.

Companies built by founders capital couldn’t see.

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Moti · Kenya

A car that would have sat still, and someone who needed one.

Archivart · Tunisia

Contemporary African art, and a way for its artists to be paid.

Ace Mobility · Kenya

Transport for the people a city never designed for.

Terralima · Kenya

The first record a farmer has ever had of what she earns.

What we learn is not ours to keep.

Guides, tools and data for founders building in African markets. Free, no email.

Alexandria Vault

An archive of the data shaping Africa’s narrative.

Investor Outreach Guide

Raise with a process instead of a scattergun.

African Investors Database

Funds, angels, accelerators and incubators, in one searchable place.